4 Pillars Section

Experienced foreign executives step in to manage your brand, marketing budget, and profitability — with full accountability.

Pillar 2 brings JustRight Global’s Fortune 500-backed interim executive team to lead your brand development. We handle strategy, execution, marketing spend, and P&L oversight — so you get professional management without hiring permanent C-suite.

How It Works – The JustRight Model

• 3-Month Evaluation Phase — We assess your current brand, marketing, and financials. Quick wins are delivered while building a clear 3-year roadmap.

• 3-Year Interim Executive Contract — Foreign executives with proven international experience take operational control:

  • Full brand development & positioning

  • Marketing budget management

  • P&L oversight and profitability focus

  • Execution across markets (UK, EU, Asia, Australia, USA)

  • Instant access to seasoned foreign executives — no long recruitment or mamangement process.

  • Hands-on management of your brand and marketing — freeing you to focus on vision and growth.

  • Accountability tied to results

  • Scalable global execution — leveraging JustRight’s networks for market entry and expansion.

Business Model

• 3-month evaluation retainer: Custom quote

• 3-year contract: Monthly management fee (based on $150k+ marketing budget) + performance commission on profit growth.

Cost & Engagement

Free 45-min intro session — Discuss your brand, budget, and fit for interim management.

Pillar 2: Interim Executive Brand Management

Strategic Market Entry with Zero-Risk Facilitation

I provide a direct, high-level gateway into China’s most competitive industrial zones. This service is designed for UK and EU brands that require government-backed infrastructure and incentives but want to avoid the complexity of cold outreach.

The Model: Success-Driven & Cost-Free for You I personally handle the initial strategic qualification. If there is a fit, I introduce you directly to the state-owned development groups or elite industrial operators. They handle the execution; they pay my success fee. You gain the entry, the incentives, and the land at zero cost.

How It Works: The "Bridge" Protocol

1. Strategic Discovery (45-Min): A focused session to define your footprint. We cover industry vertical, square meter requirements (rent or purchase), power needs, and timeline.

2. The Multi-Hub Match: Based on your needs, I align you with the right zone:

   • Zhongshan Torch Zone: For high-tech, optics, and electronics.

   • Nantong NETDA: For logistics-heavy manufacturing and "Nanny-style" government support.

   • Zhaoqing (Plainvim): For European-standard Industry 4.0 factory environments.

3. Direct Sovereign Introduction: I transition you to the relevant state-owned development teams. They provide the "One-Stop" service, including site tours, tax rebate negotiations (up to 30% asset rebates), and rent-free periods.

Why Connect Through Blighty Agency?

• Priority Land Access: Access to prime plots in the 90km² Zhongshan Torch Zone and the 16 strategic Plainvim parks.

• "Direct Entitlement" Policies: We target zones like Nantong NETDA that offer "direct entitlement without application" for certain incentives—saving you months of bureaucracy.

• WFOE-Ready Infrastructure: We prioritize "Six-Star" industrial parks designed specifically for Wholly Foreign-Owned Enterprises, featuring 9m+ ceiling heights and high floor loads.

• Institutional Trust: Leveraging my official role as an Investment Promotion Consultant to ensure your project is prioritized by local authorities.

Ideal For:

• Manufacturing Expansion: Brands moving from prototype (Pillar 3) to mass production.

• R&D Hubs: Tech firms seeking high-tech clusters and semiconductor supply chains.

• Green Energy JVs: Companies looking for China-side partners in renewables and hydrogen.

Cost & Engagement

• Introductory Consultation: FREE (45 minutes).

• Success Fee: 0% cost to the client (Success-based commission paid by the development group).

• Risk Profile: Zero-risk, non-obligatory introduction.

Hands-On, 1-on-1 support to clarify direction, reset mindset, and build momentum.

Pillar 1 is where it starts. With 25+ years of navigating real-world pivots — from Stoke-on-Trent to Guangdong factories — I offer straightforward, no-jargon coaching to help founders and leaders get unstuck, gain clarity, and create a plan that actually works. This is personal, direct, and built on experience, not theory.

What You'll Get

• Free 45-Min Discovery Call — A relaxed, no-pressure conversation to understand your current situation, biggest blocks, and what success looks like for you.

• Tailored 1-on-1 Sessions — Weekly Zoom calls (60 minutes) focused on mindset, strategy, accountability, and actionable steps — fully customized to your goals.

• Between-Session Support — Email or WeChat access for quick questions, feedback, and course corrections.

• Practical Tools & Frameworks — Simple worksheets, goal maps, and recommended resources (e.g., MindMeister for planning, Todoist for execution) — only what actually helps.

• Honest reflection and clarity — many founders feel lost or burned out; this resets the foundation so you move with confidence.

• Avoid costly mistakes — draw on my 25+ years of real pivots, failures, and recoveries to skip common traps.

• Alignment of business and personal purpose — build momentum that feels sustainable, not just frantic.

Business Model

• Retainer-based coaching: Weekly sessions + between-session support.

• Flexible packages: Pay per session or commit to a block (e.g., 10 sessions) for better momentum.

• No long-term lock-ins — continue only as long as it delivers value.

Cost & Engagement

• Free 45-min discovery call — No charge, no obligation — just clarity on whether this is the right fit.

• Package option: £1,200 for 10 sessions

Direct Greater Bay access for rapid, reliable production — led by Cooka Ltd

Pillar 3 gives you hands-on access to Zhongshan’s manufacturing ecosystem through Cooka (co-founded by me and Thomas Zhang in 2015).

We specialize in high-performance components (potentiometers, encoders, position sensors) and full-cycle production — from sketch to scaled runs — with UK/EU compliance in mind. No middlemen, no delays, just dependable results for hardware/tech brands.

How It Works – Powered by Cooka Ltd

• Direct Partnership — Thomas and I personally oversee your project from initial consult to delivery.

• Cooka Expertise — Patented carbon-based technology delivers components with 10× lifespan vs. competitors — proven in aerospace, robotics, automotive, drones, and industrial automation.

• Full Cycle Support — Rapid prototyping, tooling, mass production, quality control, and logistics — all in Zhongshan’s high-tech zone.

• UK/EU Focus — Compliance checks, packaging, and shipping tailored for European markets.

• Turn sketches, CAD files, or 3D models into market-ready products faster and more reliably than going solo.

• Cost-effective scaling without sacrificing quality — ideal for brands moving from prototype to 1k–10k+ units.

• Trusted network — no surprises, no hidden fees, full transparency from two founders who’ve built and run the operations.

• Risk reduction — we handle QC, compliance, and timelines so you can focus on sales and growth.

Business Model

• Phased project fees: Clear milestones (prototype → tooling → production runs) with payments tied to delivery.

Cost & Engagement

Free 45-min project consult — Scope your needs, discuss feasibility, and get a rough timeline/estimate.

Pillar 1: Life & Business Coaching

Pillar 3: Prototyping & Manufacturing

Pillar 4: Investment & Promotion Consulting